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Lotus Management on the Future of Lotus (GGLC Exclusive Interviews)

Cross-posting the interviews I conducted for the GGLC at the LA Auto Show and originally posted on the GGLC blog:

GGLC attended the North America launch of the new Lotus range at the LA Auto Show and got a chance to speak to senior management about their plans for Lotus and the challenges in launching 5 new cars in a short span of time. Short descriptions of the interviews and their major points are below but we recommend you watch the actual videos to get a sense about the future direction of Lotus

First up we spoke to Dany Bahar, the CEO of Group Lotus about his vision for the future of the company and why they were launching so many cars in such a short timeframe.… Read the rest