The Audi R8 is a mid-engined supercar named after a 5 time winner of the 24 Hours of Le Mans. You’d think that it would pretty easy to made a stirring advertisement for a car like that, what you do get is the most soul-less sports car advert I have ever seen in my life. You hear the cars engine for precisely two seconds and see a few shots of the car on a road. There is a long voice-over listing the past technical achievements of Audi and there is no mention made of the performance of the car itself. Makes you wonder if the R8 is really a sports car – the marketing certainly seems directed more towards people who buy cars as status symbols rather that true enthusiasts.
After suffering through this ad you should go to my previous post to see how to make a real sports car ad.
<--Click on the icon to watch with a friend. [tags]Audi, R8, ad, advertisement[/tags]
