{"id":35,"date":"2007-03-29T13:00:32","date_gmt":"2007-03-29T20:00:32","guid":{"rendered":"http:\/\/www.rahulnair.com\/blog\/2007\/03\/29\/how-not-to-make-a-sports-car-commercial\/"},"modified":"2007-03-30T09:41:30","modified_gmt":"2007-03-30T16:41:30","slug":"how-not-to-make-a-sports-car-commercial","status":"publish","type":"post","link":"http:\/\/www.rahulnair.net\/blog\/2007\/03\/29\/how-not-to-make-a-sports-car-commercial\/","title":{"rendered":"How NOT to make a sports car commercial"},"content":{"rendered":"<p>The <a href=\"http:\/\/en.wikipedia.org\/wiki\/Audi_R8_%28road_car%29\">Audi R8<\/a> is a mid-engined supercar named after a <a href=\"http:\/\/en.wikipedia.org\/wiki\/Audi_R8_%28race_car%29\">5 time winner <\/a> of the <a href=\"http:\/\/en.wikipedia.org\/wiki\/24_hours_of_Le_Mans\">24 Hours of Le Mans<\/a>. You&#8217;d think that it would pretty easy to made a stirring advertisement for a car like that, what you do get is the most soul-less sports car advert I have ever seen in my life. You hear the cars engine for precisely two seconds and see a few shots of the car on a road. There is a long voice-over listing the past technical achievements of Audi and there is no mention made of the performance of the car itself. Makes you wonder if the R8 is really a sports car &#8211; the marketing certainly seems directed more towards people who buy cars as status symbols rather that true enthusiasts. <\/p>\n<p>After suffering through this ad you should go to my <a href=\"http:\/\/www.rahulnair.net\/blog\/2007\/03\/22\/the-greatest-advertisement-ever\/\">previous post<\/a> to see how to make a real sports car ad.<\/p>\n<p><object width=\"425\" height=\"350\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/XeyfwSC1ZkE\"><\/param><param name=\"wmode\" value=\"transparent\"><\/param><\/object><\/p>\n<p>     <object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" \tcodebase=\"http:\/\/fpdownload.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=8,0,0,0\" \twidth=\"15\" height=\"15\" \tid=\"IMButton\" name=\"IMButton\" align=\"bottom\"><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"wmode\" value=\"transparent\"><param name=\"FlashVars\" \t      value=\"ysvp_url=http:\/\/youtube.com\/watch?v=XeyfwSC1ZkE\" \/><param name=\"movie\" \t\tvalue=\"http:\/\/timetags.research.yahoo.com\/zync\/IMButton.swf\" \/><param name=\"quality\" value=\"high\" \/><param name=\"bgcolor\" value=\"#ffffff\" \/><\/object> <--Click on the icon to watch with a friend.\n[tags]Audi, R8, ad, advertisement[\/tags]\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Audi R8 is a mid-engined supercar named after a 5 time winner of the 24 Hours of Le Mans. You&#8217;d think that it would pretty easy to made a stirring advertisement for a car like that, what you do get is the most soul-less sports car advert I have ever seen in my life. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,10],"tags":[],"class_list":["post-35","post","type-post","status-publish","format-standard","hentry","category-cars","category-videos"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pqPFW-z","_links":{"self":[{"href":"http:\/\/www.rahulnair.net\/blog\/wp-json\/wp\/v2\/posts\/35","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.rahulnair.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.rahulnair.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.rahulnair.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.rahulnair.net\/blog\/wp-json\/wp\/v2\/comments?post=35"}],"version-history":[{"count":0,"href":"http:\/\/www.rahulnair.net\/blog\/wp-json\/wp\/v2\/posts\/35\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.rahulnair.net\/blog\/wp-json\/wp\/v2\/media?parent=35"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.rahulnair.net\/blog\/wp-json\/wp\/v2\/categories?post=35"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.rahulnair.net\/blog\/wp-json\/wp\/v2\/tags?post=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}